The world of traditional marketing is in turmoil. A blizzard of new technologies and social media applications has shattered traditional media models. Convergence has reached epic proportions. Never before in history has it been possible to reach audiences of such massive proportion. Yet, it's never been more difficult to connect with consumers on an emotional level when they are ready to make a purchase decision.
Visual Image Display (VID) creates powerful venue based interactive multimedia signage, displays and networks that influence consumer decisions and deliver increased returns to our customers by being in the right place at the right time when the connection with the consumer is guaranteed. Retail networks have become the television networks that keep ABC, CBS, NBC and FOX executives awake at night. For good reason.
While traditional television networks struggle for eyeballs and ad dollars alike, a recent survey shows that in 2010 and beyond 66% of brands surveyed indicating they will increase their investments in digital marketing.
2009 Studies Indicate:
- 71% of customers believe in-store digital screens are useful
- 83% purchase while in the store
- 44% of customers surveyed said that digital signage network reminded them to buy something
- 20% said the digital signage network made them more likely to consider a brand
- Digital advertising increased sales by up to 27% over the previous month where no advertising was shown on the screens
Source: Econsultancy Research: Center of Media Research January 2010
With roots in the worlds of in-store marketing and retail design, VID has a pure love of form, function and design that lies at the core of everything we do - from producing custom hardware to custom content creation and programming. VID programs complement the retail environment thanks to a design ethos that leads the industry. Because VID provides both hardware and on-screen programming, we guarantee that your venue-based media program has an aesthetic both onscreen and off-screen that complements your retail environment and supports the essence of your brand. VID's One Stop Digital Network Capabilities include:
- Strategic Development
- Unique Interactive Technology
- Customized Venue Implementation
- Content Development and Management
- Remote Monitoring and Diagnostics
- Service and Support
- Analytics, Measurement and Reporting